(Vocus/PRWEB) January 04, 2011
SEO Junkies, experts in Search Engine Optimisation, SEO Training and Internet Marketing, are proud to announce the relaunch their brochure website.
Website relaunches are often driven by the development of internet technologies and this year has seen a number of developments that directly affect Search Engine Optimisation tactics.
HTML 5 is becoming far more prevalent but developers and SEO specialists have to keep in mind where browser limitations affect the way in which the new HTML code is implemented. SEO Junkies are experts in code optimisation and so the new website takes advantage of new capabilities without falling into the trap of using elements that will not work on certain browsers without messy and detrimental code.
Flash has always had a hate-hate relationship with Search Engines, from non W3C compliant standard embed code, to the opaque nature of the SWF file itself. Lately this relationship has become worse and not better; while Google's index can 'read' certain text elements within Flash, their new preview function (which is being replicated by Bing and other search engines) cannot snapshot flash visuals, which could affect click through rates. SEO Junkies, well aware of this, have made sure that all of the new visuals will replicate properly, maintaining a professional presentation throughout the new website.
With all of the new, streamlined code it would be easy to simply replicate the content of the old site but SEO Junkies took the opportunity to alter the structure of the site to make reading easier for their users. As an Authority on Search Engine Optimisation principles and strategies it makes sense for the content of the SEO Junkies website to be easily read and absorbed by clients. The new layout and menu structures ensure complete transparency of information. The structural approach means that information is broken down by Themes and Topics, a very logical approach that has its roots in the way Search Engine Indexers work to ascertain the subject of websites. This new structure then is testament to SEO Junkies commitment to their effective approach to Search Engine Optimisation. In addition bringing blogs and articles onto core content pages gives greater index penetration to the site, improving the effectiveness of content writing massively.
A danger exists in making dramatic changes to content as re-crawling and re-indexing can take time during which rankings can drop, sometimes dramatically. SEO Junkies were careful to ensure that any effective element of the site, those pages that display a strong Pagerank, and those that feed to these pages, would maintain its rank and continue to support the site. To this end SEO friendly URLs were maintained and where pages were moved the proper redirects were put in place to ensure no loss of Authority.
Kurt Wilson, CEO of SEO Junkies commented on the redesign: "We are very pleased with the new structure and the fresh look for the company. 2011 is looking like being an even bigger year for internet business so SEO Junkies is making sure that we are ready to improve your rankings through quality Search Engine Optimisation tactics."
SEO Junkies are specialists in Search Marketing and Search Engine Optimisation. They combine tried and tested methods, with cutting edge SEO knowledge to provide effective optimisation of your website as well as running some of the best SEO training courses available. Unlike many Search Engine Optimisation Companies, SEO Junkies have a team of experienced developers who ensure that your website's code, and not just your content, is optimised properly, giving you an advantage over your competitors.
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Read the full story at http://www.prweb.com/releases/SEO_Junkies/New_SEO_Website_Design/prweb8036290.htm
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